In my last post, I spoke about "The Second Layer" of designing a book cover, which is making sure you title stands out well. Now we head to "The Third Layer". This one probably will seem obvious and it complements "The Second Layer" . It is your author name. It's important that your author name be positioned and sized correctly. There are a few approaches to this. For well known authors—for instance Stephen King or James Patterson—having the author name prominent and big on the cover is good. The reason is, their names are so popular that the author name sells the book more so than the book title sells it. As a self-published author you could use this thought process for your cover to give the impression that you are a popular author. Of course, your mileage will vary with this approach. The other option is to not allow the author name to dominate the content. So you would want it to be smaller than the title. You could even make it barely noticeable
The Past the Future Will Read In Its Present